Hrossaraekt.is is an information organization that aims to provide comprehensive information concerning everything related to the Icelandic Horse; both in Iceland and abroad. Once a year they organize a well-attended horse show where raffle tickets are sold and proceeds are donated to a local charity.
In 2016, Hrossaraekt.is approached the Aurora Foundation to gauge interest in joining forces to support some local charities. Aurora decided to participate and chose to support Kraftur; a support group for young people that have been diagnosed with cancer, and another charity, Neistinn; a foundation for children with heart defects.
Aurora donated 5,000,000 ISK at the start of the event and then matched the amount that was raised by the sale of raffle tickets. In total Aurora donated 6,016,000 ISK into the fundraising pool, which was then split between the two charities.
Aurora Foundation’s contribution was dedicated to the memory of Einar Öder a leading rider, trainer, and breeder of the Icelandic Horse who contributed greatly to the professionalism and artistry of Icelandic Horsemanship. Einar passed away in 2015.